We Are New to Market Solutions
While working on the development of several projects, we identified the need for assistance in launching new products more efficiently.
With NewToMarket’s Federal Basic Permit, Solicitor’s Licenses, License to Pour, & Trucking Permit, we successfully created "In-Market-Contacts" and developed an efficient process for “Test Launching Innovations”.
As other brand owners faced similar challenges, our portfolio expanded.
For Distribution Directly to Retailers, Park Street became the company of choice in the NY, NJ, CA, and FL markets.
This direct model allows us to manage the retailers and conduct first-hand consumer research.
After each test launch phase, performance is evaluated, and adjustments are recommended before a scalable Go-to-Market Strategy.
NTMS prides itself on creating an independent structure, allowing the client to obtain direct, unbiased, and real-time market data directly from retailers and consumers.
We help you bring innovation to life.
Your partners in new product launches
Professional Services
NEW PRODUCT DEVELOPMENT
Assistance in concept development
Assistance with conducting feasibility studies/business case
Sourcing and purchasing of raw materials
SUPPLY CHAIN OPTIMIZATION
Identification of appropriate co-packers and other business partners
Entry into bottling and other agreements on behalf of Suppliers
BUSINESS MANAGEMENT
Assistance in creating project timelines
Coordinating U.S. Compliance/Regulatory Requirements
Managing customer orders and logistics
Management of Inventories
PRODUCTION PLANNING
Production coordination
Assistance in conducting product testing
Development of Operations Manual and Quality Control Limits
FINANCE/accounting
Providing cost-of-goods-sold estimates
Assisting with budget development and P&L creation
Tracking project expenses
Coordination of Tax Filling/ Reporting
Managing AP and AR
Bookkeeping services
SALES
Assistance in creating sales plans
Managing the distribution & retail relationships
Forecasting support
MARKET research
Assistance in identifying and testing target markets
Assistance in developing a social media test
Support with event logistics
ADMINISTRATION & MISCELLANEOUS
Assistance in obtaining Liability Insurance Coverage
Human Resources Support
U.S. Three Tier System Trainings
CUSTOM SERVICES
NTMS Corp recognizes that there is no one size fits all in the alcohol beverage industry. During the initial interview process a recommendation can be made.
Who We WorkED With
years of experience launching new PRODUCTS
ABOUT THE FOUNDER
USAF - 482nd Fighter Wing Supply
MICHELLE A. FELICIANO - Founder/ceo
A U.S. Air Force Supply Chain Veteran with over 20 years of experience managing new product launches, production, and supply chain networks.
She began her career in the spirits and wine industry at Bacardi USA, followed by leading operations for The Absolut Company in the U.S. Before returning to the spirits and wine industry to run Skinnygirl Margarita, Michelle managed the Maybelline and Garnier brand supply chain operations at L’Oreal Cosmetics for the U.S. and Canada.
For the past 10 years, she has been consulting private and public organizations. Currently leading operations for a revolutionary technology in the single-serve wine industry called the Wine Connoisseur Sommelier System.
Fluency in Spanish and has travelled extensively enabling her to also conduct business in many international markets.
She is a proud wife to Luis Hernandez and mother of 3 amazing children Iván, Marcos, and Viviana.
Served as the former Treasurer of the local school Parent Teacher Association, also served as a member of the Community Education Relations Committee (CERC) Board of Education, and a Little League Baseball and Softball Coach. Currently volunteers at the Curtiss-Wright Composite Squadron Civil Air Patrol, an official auxiliary of the U.S. Air Force, serving America’s communities, saving lives, and shaping futures.
When not working or spending time with the family, Michelle can be found working out or gardening.
FeatureD ARTICLES
3 Strategic Advantages of Hiring a Fractional COO for High-Growth Brands
In today’s rapidly shifting consumer landscape, launching and scaling a brand—particularly in industries like wine and spirits, beauty, or wellness—requires more than just vision. It demands operational precision, cross-functional expertise, and the ability to execute quickly without sacrificing quality. That’s where a Fractional Chief Operating Officer (COO) becomes a game-changing asset.
Below are three core advantages companies gain when engaging fractional executive support:
1. Expert Execution of Product Launches
Whether you're introducing a new spirit, skincare line, or wellness solution, the product launch phase can be one of the most complex stages of business growth. A fractional COO brings deep expertise in managing:
Cross-functional coordination across R&D, marketing, compliance, and sales
Go-to-market timelines and supply chain readiness
Vendor management and production ramp-up
Route-to-market strategies (3-tier, DTC, OR retail)
A fractional COO, goes beyond execution by conducting feasibility studies that present multiple investment scenarios before decisions are made. They help organize operations to have clear accountability and define the critical infrastructure and resource needs, maintaining a lean operation. Additionally, They outline financial plans that align with long-term goals, ensuring the business is prepared not only for launch but for sustainable growth.
2. Scalable Operations Without Full-Time Overhead
One of the biggest myths in scaling a brand is that every executive role needs to be filled full-time. In reality, development-stage and growth-stage companies often need high-level operational leadership—just not 40 hours a week.
Hiring a fractional COO allows founders and CEOs to:
Access C-suite experience at a fraction of the cost
Stay lean while improving internal systems
Focus their time on vision, sales, and fundraising
Bring structure to teams that are juggling rapid growth
By offering flexible, part-time engagement, a fractional COO provides senior guidance exactly when and where it's needed—especially during critical growth sprints, investor due diligence, or organizational pivots. Pivots cannot be underestimated; they are essential for navigating a rapidly changing environment, evolving consumer expectations, and shifting product delivery demands.
3. Operational Discipline That Unlocks Growth
Too often, passion-driven businesses hit a plateau because the backend operations can’t keep up with demand. A fractional COO delivers the tools and accountability to scale sustainably:
Process design: SOPs, metrics, dashboards, and workflow clarity
Team alignment: Cross-functional communication and accountability systems
Cashflow visibility: Inventory, forecasting, and burn-rate control
Quality assurance: Vendor audits, testing protocols, and customer feedback loops
A fractional COO brings cross-functional experience across both global luxury launches and small-batch production environments. Regardless of scale, the principle remains the same: without operational clarity, growth can quickly become chaotic. With fractional support, businesses gain the structure and stability needed to maintain momentum, protect margins, and scale with confidence.
Final Thoughts
If you're a founder, investor, or executive working in the wine, spirits, beauty, or wellness sectors—and you're preparing for scale or launching something new—a fractional COO may be the smartest investment you can make. It’s not just about solving problems; it’s about building the operational engine that drives sustainable success.
To learn how I’ve helped brands develop, launch, and scale with confidence email me @ mfeliciano@ntmscorp.com or connect with me directly on LinkedIn.